I have previously worked as a marketing leader (QuEST, Infosys BPO), journalist (India Today, Business Line), and engineer (Dept of Atomic Energy) and enjoy the journalism-meets-marketing kind of writing projects that can make a brand come alive through its engagement with people, processes, markets, and communities. 


Business Writing

I have created a wide variety of business communication including articles, CEO speeches, and white papers, mostly for Indian and international technology companies. I don't write brochures or website content.  

Media Articles

I have written extensively for the media both as a journalist and as an external contributor. My articles have appeared in: India Today (over 35 articles), The Hindu Business Line (over 15 articles and editorials), Economic Times, Indian Express, The Hindu, Hindustan Times, Deccan Herald.

India Today articles 


I was an invited contributor to Corporate Communication - a 21st Century Primer, Response Books, 2004, and am the author of The Kalpakkam Septet, a collection of short stories. I am currently working on two book projects:

Malabar: A proposal for a non-fiction book on the Malabar region in Kerala.

Workaday Creativity: Examples of creativity from the Indian workplace.

Blog Posts

Startups, don't be a jerk 
Want to pep up content marketing? Write like a journalist.
Are you gambling your life away in a startup?
Company rebrands are exhilarating