Marketing Collateral , White Papers, Articles
Vijay has written for Ramco Systems, SSI, Polaris Software, Infosys BPO, QuEST, Aequs, Netmagic, and others in India, and for IBM and its solution partners (Intel, Microsoft, Accelrys, VMware, QLogic, Adaptive Computing and others) in the US (on subcontract).
Corporate Storytelling, Speech Writing , Ghostwriting
Vijay has written speeches and articles for the CEOs of every company he's worked for and now writes articles and speeches on request. Executive or CEO communication is often the most powerful form of corporate storytelling.
Vijay was an invited contributor to Corporate Communication - a 21st Century Primer, Response Books, 2004. He is the author of The Kalpakkam Septet, a collection of short stories, and is looking for funding to research and develop two non-fiction book ideas -- one on the Malabar region of Kerala, and the other on the software industry in India.
Vijay has written extensively for the media both as a journalist and as an external contributor. His articles have appeared in: India Today (over 35 articles), The Hindu Business Line (over 15 articles and editorials), Economic Times, Indian Express, The Hindu, Hindustan Times, Deccan Herald, Malayala Manorama.
India Today articles
In many cases, Vijay's writing for technology and business clients is a mix of developmental editing, substantive editing, and ghostwriting. Clients start with a preliminary draft and Vijay helps them develop structure and arguments, fill in missing research, eliminate inconsistencies, and write and polish copy. He is comfortable working with most types of business and technology content.
Vijay is an occasional speaker on marcom related topics and has spoken at Aditya Birla Minacs, Mahindra Satyam, Robert Bosch, and Symbiosis Institute of Media and Communication.