I have worked as an engineer, journalist, and marketing leader (India Today, Infosys BPO, see resume) and am expert at researching, writing, and communicating a story to widely different audiences.
I am interested in the journalism-meets-marketing kind of writing projects that can make a brand come alive through its engagement with people, processes, markets, and communities. The end result could be anything from a corporate history or coffee table book to media articles or website and social media content.
I have created a wide variety of company communication ranging from product literature and CEO speeches to white papers and customer stories. I have written for Ramco Systems, SSI, Polaris Software, Infosys BPO, QuEST, Aequs, Netmagic, and others in India, and for IBM and its solution partners (Intel, Microsoft, Accelrys, VMware, etc.) in the US on subcontract.
Marketing Collateral | Speech Writing | Ghostwriting
I have written extensively for the media both as a journalist and as an external contributor. My articles have appeared in: India Today (over 35 articles), The Hindu Business Line (over 15 articles and editorials), Economic Times, Indian Express, The Hindu, Hindustan Times, Deccan Herald.
India Today articles
I was an invited contributor to Corporate Communication - a 21st Century Primer, Response Books, 2004, and am the author of The Kalpakkam Septet, a collection of short stories. I am currently working on two book projects:
Malabar: A proposal for a non-fiction book on the Malabar region in Kerala.
Workaday Creativity: Examples of creativity from the Indian workplace.
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