I have worked as an engineer, journalist, and marketing leader and enjoy the journalism-meets-marketing kind of writing projects that can make a brand come alive through its engagement with people, processes, markets, and communities. The end result could be anything from a speech or white paper to a media article or book.


Business Writing

I have created a wide variety of business communication ranging from marketing collateral to CEO speeches to white papers, mostly for Indian and international technology companies. I no longer take up marketing collateral work but am open to speech writing and white paper writing projects.  

Media Articles

I have written extensively for the media both as a journalist and as an external contributor. My articles have appeared in: India Today (over 35 articles), The Hindu Business Line (over 15 articles and editorials), Economic Times, Indian Express, The Hindu, Hindustan Times, Deccan Herald.

India Today articles 


I was an invited contributor to Corporate Communication - a 21st Century Primer, Response Books, 2004, and am the author of The Kalpakkam Septet, a collection of short stories. I am currently working on two book projects:

Malabar: A proposal for a non-fiction book on the Malabar region in Kerala.

Workaday Creativity: Examples of creativity from the Indian workplace.

Blog Posts

Startups, don't be a jerk 
Want to pep up content marketing? Write like a journalist.
Are you gambling your life away in a startup?
Company rebrands are exhilarating